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Nordland Park

Project by Steven Paw Desig
nWulfsdorfer Weg 1
12a22926 Ahrens
burgGermany

Steffen Kahl
Tel.: +49 171 4925724
Email: kontakt@stevenpaw.de
Web: stevenpaw.de

Data protection declaration

As of: 5. February 2020

Index

Responsible

Nordland Park is a project of Steven Paw Design:

Steven Paw Desig
nWulfsdorfer Weg 11
2a22926 Ahrensbu
rgGermanySt

effen KahlT
el.: +49 171 4925724E
mail: kontakt@stevenpaw.de
Web: stevenpaw.de

E-mail address: kontakt@nordland-park.de

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. text, photographs, videos).
  • Contact details (e.g. e-mail, phone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).

Categories of affected persons

  • Interested parties.
  • Communication.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Visit action evaluation.
  • Content Delivery Network (CDN).
  • Direct marketing (e.g. by e-mail or by post).
  • Feedback (e.g. collect feedback via the online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling.
  • Remarketing.
  • Range measurement (e.g. access statistics, detection of returning visitors).
  • Tracking (e.g. interest/behavioural profiling, use of cookies).

Authoritative legal bases

In the following, we inform the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your can apply to our country of residence and residence. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 paragraph 1 p. 1 lit. a GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Legitimate interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail .

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation ( This includes in particular the Law on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated Decision-making on a case-by-case basis, including profiling. It also regulates the processing of data for the purposes of the employment relationship (Section 26 of the German Federal Data Protection Act), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states can be applied.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data and reactions to the threat to the data. We also take into account the protection of personal data already in the development or Selection of hardware, software and procedures according to the principle of data protection, through technical design and through data protection-friendly presets.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

In the context of our processing of personal data, the data may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data can, for example, be payment institutions in the context of payment transactions, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and conclude in particular corresponding contracts or agreements that protect your data with the recipients of your data.

Transfer of data within the organization: We may transfer or grant access to personal data to other entities within our organization. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfil our contractual obligations. or if the consent of the persons concerned or a legal permit has been obtained.

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. For example, the stored information can be the language settings on a web page, the login status, a shopping cart, or the place where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”)

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third-party cookies). third party) to process user information.
  • Necessary cookies (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistical, marketing and personalisation cookies: Cookies are also generally used in the context of range measurement and when the interests of a user or his behaviour (e.g. viewing certain content, benefits from features, etc.) stored on individual websites in a user profile. Such profiles are used to help users, for example, content that matches their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. . Insofar as we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or as part of obtaining consent.

Legal basis: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by means of cookies will be processed on the basis of our legitimate interests (e.g. a business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

General information on revocation and opt-out: Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to process your consent. data through cookie technologies (collectively, “opt-out”). You can first explain your objection by using the settings of your browser, e.g. by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for the purposes of online marketing can also be explained by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection within the scope of the information about the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or process data in the context of the use of cookies, we ask the users for revocable consent at any time. Until consent has been given, cookies are used, if necessary, which are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Data types processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 paragraph 1 p. 1 lit. a GDPR), Legitimate Interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR).

An overview of our cookies used:

 

Surveys and surveys

The surveys and surveys conducted by us (hereinafter “surveys”) are evaluated anonymously. The processing of personal data takes place only to the extent that this is necessary for the provision and technical execution of the surveys (e.g. Processing of the IP address in order to display the survey in the user’s browser or to enable a resumption of the survey by means of a temporary cookie (session cookie)) or to allow users to resume the survey.

Notes on legal bases: If we ask the participants for consent to the processing of their data, this legal basis is the processing, otherwise the processing of the data of the participants takes place on the basis of our legitimate interests in the Conducting an objective survey.

  • Data types processed: Contact details (e.g. e-mail, phone numbers), content data (e.g. text, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: contact enquiries and communication, direct marketing (e.g. by e-mail or by post), tracking (e.g. interest/behavioural profiling, use of cookies), feedback (e.g. Collecting feedback via online form), profiling (creating user profiles).
  • Legal bases: Consent (Art. 6 paragraph 1 p. 1 lit. a GDPR), Legitimate Interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR).

Services and service providers used:

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from their servers (or servers managed by them) the online offer can be retrieved. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer, which is accrued in the course of use and communication. This includes regularly the IP address necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or by websites.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server log files can be accessed by the address and name of the websites and files retrieved, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and the version, the user’s operating system, the referrer URL (the previously visited page) IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the servers and their stability. Ensure.

Content Delivery Network: We use a “Content Delivery Network” (CDN). A CDN is a service that enables content from an online offering, especially large media files, such as graphics or program scripts, to be delivered faster and more securely with the help of locally distributed servers connected over the Internet.

  • Data types processed: Content data (e.g. text, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Processing purposes: Content Delivery Network (CDN).
  • Legal bases: Legitimate interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR).

Online marketing

We process personal data for the purposes of online marketing, including in particular the marketing of advertising space or presentation of advertising and other content (collectively referred to as “Content”) based on potential interests of users as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used by means of which the information relevant for the presentation of the aforementioned contents is stored about the user. This information can be content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. In general, the online marketing process does not contain clear data of the users (e.g. e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar methods. These cookies can later generally also be used on other websites that use the same online marketing method, read it and analyzed it for the purpose of displaying content, as well as supplemented with further data and on the server of the online marketing process provider. stored.

Exceptionally, clear data can be assigned to the profiles. This is the case if, for example, users Are members of a social network whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We kindly ask you to note that users make additional agreements with the providers, e.g. consent within the scope of registration.

In principle, we only have access to aggregated information about the success of our ads. However, within the scope of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. e.g., to conclude a contract with us. Conversion measurement is used solely to analyze the success of our marketing efforts.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third parties, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Data types processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioural marketing, profiling (creating user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, detection of returning visitors).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 paragraph 1 p. 1 lit. a GDPR), Legitimate Interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR).
  • Possibility of opt-out: We refer to the data protection notices of the respective providers and the possibilities of opposition to the providers (so-called “Opt-Out”. Unless an explicit opt-out option has been specified, it is possible that you turn off cookies in your browser settings. However, this may limit the functionality of our online offer. We therefore also recommend the following opt-out options, which are offered in summary to the respective areas: a) Europe: https://www.youronlinechoices.eu. (b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. (d) Cross-territorial: https://optout.aboutads.info.

Services and service providers used:

Social media presences

We maintain online presences within social networks in order to communicate with the users active there or to provide information about us.

We would like to point out that it allows users ‘ data to be processed outside the European Union area. This can pose risks for users, for example, because The enforcement of users ‘ rights could be made more difficult. With regard to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users’ data within social networks is usually processed for market research and advertising purposes. For example, based on the usage behaviour and the resulting interests of the user’s user user profiles. The usage profiles, in turn, can be used to, for example, to run advertisements inside and outside the networks that are presumed to be in the interests of users. For these purposes, cookies are usually stored on users ‘ computers, in which users ‘ usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ‘ data and can take direct action and provide information. If you still need help, you can contact us.

  • Data types processed: Inventory data (e.g. names, addresses), contact details (e.g. e-mail, phone numbers), content data (e.g. text, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, range measurement (e.g. access statistics, detection of returning visitors).
  • Legal bases: Legitimate interests (Art. 6 paragraph 1 p. 1 lit. Q. GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents, which are permitted for processing, are revoked or other permits are omitted (e.g. if the purpose of the processing of these data has ceased or if they are purpose are not required).

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to for data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided within the framework of the individual data protection notices of this data protection declaration.

Modification and update of the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes will result in an act of participation on your part (e.g. Consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of the persons concerned

As a person concerned, you are entitled to various rights under the GDPR, which are based in particular on art. 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, due to art. 6 paragraph 1 lit. Ee or f GDPR is made to appeal; This also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right of withdrawal in case of consents: You have the right to revoke given consents at any time.
  • Right of access: You have the right to request confirmation of whether the relevant data are being processed and to provide information about this data as well as to further information and copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to request that you delete data concerning you immediately, or Alternatively, to require a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format, in accordance with the legal requirements, or to transmit it to another responsible.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of alleged infringement if you believe that the processing of personal data concerning you violates the GDPR.

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and especially in style. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve as an understanding. The terms are sorted alphabetically.

  • Visit Action Evaluation: “Conversion Tracking” refers to a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we ran on other websites were successful).
  • Content Delivery Network (CDN): A Content Delivery Network (CDN) is a service that uses content from an online offering, especially large media files, such as graphics or program scripts, using locally distributed servers connected over the Internet, delivered faster and more securely.
  • IP masking: IP masking is a method in which the last octet, that is, the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is referred to when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information on their pre-behaviour (e.g. Visiting certain websites and staying on them, buying behavior or interacting with other users) that are stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites have been successful.
  • ‘Personal data’ means any information relating to an identified or identifiable natural person (‘the data subject’); Identifiable is a natural person who is directly or indirectly, in particular by means of an assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. Cookie) or can be identified as one or more special characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: “profiling” means any type of automated processing of personal data consisting in the use of such personal data to address certain personal aspects relating to a natural person (depending on the type of profiling includes analyzing, evaluating or evaluating information relating to age, gender, location and movement data, interaction with websites and their contents, shopping habits, social interactions with other people). predictable (e.g. interests in certain content or products, the click on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also known as Web Analytics) is used to evaluate the visitor flows of an online offer and can affect the behaviour or interests of visitors in certain information, such as content of websites. With the help of reach analysis, website owners can, for example, identify the time at which visitors visit their website and what content they are interested in. This allows them to, for example, better adapt the content of the website to the needs of its visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Remarketing: From “Remarketing” or “Retargeting” is used when, for example, for advertising purposes, which products a user has been interested in on a website in order to provide the user with these products on other websites, e.g. in advertisements.
  • Tracking: “Tracking” is when the behavior of users can be tracked across multiple online offers. As a rule, behavioural and interest information is stored in cookies or on servers of the providers of tracking technologies (so-called profiling) with regard to the online offers used. This information can then be used, for example, to to display to users advertisements that are likely to suit their interests.
  • Responsible: “Responsible” means the natural or legal person, authority, body or other body that decides alone or jointly with others on the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The term goes far and includes virtually every handling of data, be it the collection, the evaluating, the storage, the transmission or the deletion.

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